eVent Fabrics, which provides waterproof and breathable fabric technology, announced that it is doubling down on its mission of bringing the “best weather protection with the introduction of its new “defy the elements” tagline.
“Defy the elements” is intended to bridge the gap between eVent’s mission of crafting advanced, high-performing materials that push the boundaries of what’s possible in outdoor gear with users’ refusal to let the weather dictate their outdoor adventure plans.
“Our products are born from a relentless pursuit of excellence, where every fiber, weave and layer is designed to stand up to nature’s harshest conditions” said Chad Kelly, the president of eVent Fabrics. “Our ‘defy the elements’ tagline encapsulates our commitment to innovation and quality. It speaks to the core of what we do—empowering our users to face the elements head-on. Whether it’s torrential rain, biting wind, or extreme temperatures, our fabrics are engineered to keep you comfortable and dry, no matter the circumstances.”
The new tagline is intended to capture the imagination of both new and existing brand customers, while also providing end users with the confidence that eVent understands their needs, providing a range of first-in-class laminates for a range of outdoor activities.
“Defy the elements” will be ubiquitous with the brand, appearing on hang tags, brand collateral and in all brand communications.
