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Saturday, June 19, 2021

EORA Names New President

The board of directors for Eastern Outdoor Reps Association (EORA) elected Michael Schmidt as its newest association president. Norman Pitt previously served two years in that role.

Schmidt is a principal rep with Velocity Sales & Marketing, an independent sales agency based out of Stowe, Vt., with offices in Maine and Connecticut. Velocity’s clientele list includes companies such as Marmot, K2, Bushnell, Scarpa, Katadyn and Nikwax.

Before forming Velocity Sales & Marketing, Schmidt served as North American sales director for WinterQuest LLC, parent company to the Tubbs and Atlas brands. During his tenure on this brand team, the modern sport of snowshoeing was re-born and participation numbers soared into the hundreds of thousands. During this time period Schmidt had a team of 40 domestic reps and 6 international distributors reporting to him.  He also oversaw all aspects of national trade show participation and domestic/international sales meetings.

Schmidt currently sits on several boards and is a member of the Outdoor Retailer – Rep Advisory Committee.Other EORA Board members include, Bill Pelkey and Natalie Darmohraj from New England, Andy Molter, Kevin Brew and John Phaneuf from the Mid-Atlantic region and Norman Pitt, Chris Hayes and Phil Flamand from the southeast region.


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