EMS to Open New Mass. Door

Eastern Mountain Sports is hosting a grand opening of its new 8,900-square-foot, Lynnfield, Mass., store on Sept. 27 to 29, located in the new MarketStreet Lynnfield Plaza off Exit 43 of 128/I-95. A portion of the weekend’s proceeds will be donated to Ipswich River Watershed Association, a nonprofit organization dedicated to protecting nature and ensuring clean water for people, fish and wildlife.

“We were founded in Massachusetts in 1967, and the North Shore has been an important market for us since we opened our first store here in 1987,” said Jim Petty, CEO of Eastern Mountain Sports. “This location in Lynnfield presents an opportunity to improve our customer experience by offering more products, brands, and service in a fresh environment.”

Customers can enter a Grand Opening sweepstakes to win a Wilderness Systems kayak package, an Osprey backpack package, or one of 30 other prizes awarded hourly. Visit blog.ems.com for Grand Opening details.

Founded in MA in 1967 by two New England rock climbers and based in Peterborough, NH, Eastern Mountain Sports has 68 retail stores in 12 states.