EDELRID NA Announces New Vice President

EDELRID has announced the promotion of Blair Williams to vice president of north american operations, effective immediately.

Formally the sales and marketing director, Blair played a key role in the successful startup of EDELRID’s North American operations in 2015 and for the past three years has proven himself as an exemplary and effective leader. 

Based in Germany, where more than 60 percent of its production takes place, EDELRID builds ropes, carabiners, climbing harnesses, helmets and a variety of other climbing, recreation, safety and industrial gear.

It also leads the way in developing equipment with sustainability at the forefront, including the first bluesign-certified rope and harness, hybrid aluminum-steel carabiners, and a dry treated rope that contains no PFCs.