Building on sales growth and increasing brand awareness in North America during the last three years, EDELRID, the German-based climbing, safety and outdoor gear manufacturer, will launch its own North American subsidiary starting in November.
EDELRID North America will oversee sales, marketing and distribution for the EDELRID brand in the U.S. and Canada. The company will be headquartered in a new facility in the Bend, Ore., area, a location that will keep the company close to its roots in climbing. The business will have sports, safety and adventure park business divisions.
For the last three years, EDELRID has partnered with SCARPA North America, which has overseen sales, distribution and marketing for EDELRID from its Boulder, Colo., headquarters and warehouse. SCARPA North America will continue to manage those functions for EDELRID through the end of October, when EDELRID’s new facility in Oregon will come online.
“Based on our growth trajectory over the last few years and increasing brand awareness in the North American market, moving forward with our own subsidiary is the logical next step for us,” said Carsten von Birckhahn, Brand Manager for EDELRID GmbH & Co.KG, the parent company to EDELRID North America. “Thanks to a strong partnership with SCARPA North America over the last three years, we’ve seen strengthening awareness of EDELRID and its level of innovation in the North American marketplace, and this move will help us continue to build on those gains.”