Eddie Baur Expands Custom Design Offering

Eddie Bauer has added to its personalized, technical outerwear offering with the launch of the Custom Sandstone Jacket. With more than 1 million possible design combinations, customers can design their own four-way stretch, breathability and weather resistance jacket through Eddie Bauer Custom in a style that is uniquely their own.

Following the Custom MicroTherm Jacket launch last fall, the Custom Sandstone Jacket is the second customizable product from the brand. Without changing the technical aspects, the customized version features 12 unique zones for customers to reflect their own personalities: body, shoulder and collar, sleeves, side panels, contrast thread, zippers, and more. For even more personalization, customers can add a hood (+$30), a monogram to the upper right chest and/or sleeve and a personalized message on the interior label. The jacket, starting at $129, will be available for men and women in tall and regular sizes, and petite for women.

“Eddie Bauer prides itself on building innovative and functional products that enable people to enjoy their outdoor adventure of choice,” said Mike Egeck, Chief Executive Officer for Eddie Bauer. “And Eddie Bauer Custom empowers our customers to personalize their product choice. We are eager to see what our customers create.”