Eagle Creek believes your luggage shouldn’t add to your stress level. So the company introduced TrueFit sizing on all carry-on sized products, giving travelers confidence that their luggage should fit in the luggage sizer.
Many brands today claim to offer carry-on luggage sizes, but not all publish the true sizes or weights of their bags. This ultimately means that consumers may encounter the unfortunate experience of their bag being gate checked and possibly charged overly hefty baggage fees.
Eagle Creek carry-on luggage has always been true to published specs, and sized to meet airline requirements. Elevating their consumer promise of integrity, Eagle Creek is launching the TrueFit Carry-On campaign, to demonstrate that all Eagle Creek bags sized 22″ or smaller fit the 22 x 14 x 9″ inch maximum size allowed by most major US carriers, including United, Delta and American.
To get the word out, Eagle Creek will deploy a number of strategies including homepage storytelling, a dedicated landing page, on-product messaging, a social media campaign, and a helpful education about carrying on, on the Eagle Creek Blog.