Descente NA Names President

Descente North America announced the hiring of Fumiatsu Hirai as its president. He comes to Descente with an international background in executive management for consumer goods sales, marketing and manufacturing.

The company also announced Yasuhiro Yamanaka as vice president and Patrick Purcell as marketing and sales admin manager.

Yasuhiro Yamanaka has been with Descente for 20 years, most recently as a member of the global marketing division over European companies. Purcell joins the Descente team with more than 15 years of marketing, digital, and sales experience in hard goods, soft goods and online marketing.
Founded in 1935 and headquartered in Osaka, Japan, Descente operates sales and distribution centers around the world. North American Ski Division headquarters are located in Layton, Utah.