Darn Tough Vermont Expands Mid-Atlantic Sales Footprint

Darn Tough Vermont, the manufacturer of performance socks, has partnered with Kevin Brew Sales to represent the brand in the Mid-Atlantic region.

Kevin Brew Sales, an Ithaca, N.Y.-based sales representative agency with 30+ years of experience and a background in the outdoor and footwear industries, covers New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington D.C., Virginia and West Virginia.

“Last year was the strongest year ever for us, both on the top and the bottom lines,” said Mark Comcowich, director of sales and marketing at Darn Tough Vermont. “We’re aggressively carrying that momentum forward into 2013, and are excited to have Kevin and his agency join one of the top sales teams in the country, as their outstanding reputation within the territory is unmatched. We are confident that he and his team will be able to build upon existing accounts in the region and to introduce new retailers to our brand across all sales channels.”

Started as a one-person operation primarily serving the ski industry in upstate New York and western Pennsylvania, Kevin Brew Sales has grown into a full service specialty sports agency serving the entire Mid-Atlantic region. Agency owner and principal Brew is joined by sales reps Jarrett Apple and Jaimie Watson in the field and Cathy Chesnut as the in-house customer relations/office manager. Kevin Brew Sales also represents Thule, Gramicci, Klean Kanteen, Giro, and Topo Athletic.

“Darn Tough is the most exciting brand to work with in the category today,” said Brew. “We always strive to represent the highest quality brand in any product category, and Darn Tough certainly fits the bill with their commitment to producing the finest unconditionally guaranteed performance socks on the planet.”

Darn Tough Vermont offers footwear in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid’s style.