Crazy Creek Products, a manufacturer of outdoor seating products, announced Verde Brand Communications as its new agency of record.
Verde, an integrated communications agency that specializes in the outdoor and active lifestyle markets, will lead Crazy Creek’s public relations strategy, brand communications, affiliate marketing and direct-to-consumer digital marketing.
Based in Red Lodge, Montana, Crazy Creek is known for its innovative, lightweight chairs, designed for adventurers, campers and outdoor enthusiasts, worldwide. In Spring 2024, Crazy Creek launched the AirCliner compact chair, with additional product rollouts to follow.
“We are very excited to partner with Verde as our agency of record,” said Karson Bagby, Crazy Creek’s co-owner. “Their deep understanding of the outdoor industry and proven track record in strategic communications align perfectly with our heritage brand’s vision and goals. We look forward to leveraging their expertise to enhance our brand presence further and reach, and with their help, usher in the next chapter for the Crazy Creek brand.”
