Regatta Brands announced the hiring of Bill Lockwood as National Sales Director for Craghoppers World Travel Clothing and Dare 2b technical mountain apparel, effective immediately. Lockwood will be managing all national sales reps, increasing distribution for both brands in North America, helping to develop strong brand loyalty, in-store presence and managing seasonal key account business plans and business development, as well as leveraging the new relationship between Craghoppers and National Geographic at retail.
Lockwood comes to Craghoppers with ample experience in the outdoor and apparel categories, including key leadership positions most recently at American Rec, where he helped grow the brand through multiple channels.
