Craghoppers announced a new partnership with Cheryl Sternberg & Associates for sales representation throughout Texas, Oklahoma, Louisiana, Arkansas and Kansas. Cheryl Sternberg & Associates have been covering this territory for more than 20 years, specializing in the outdoor, ski and travel markets, said the company.
Specifically, they have been heavily involved with Insect Shield since it was brought to the retail market, developing training expertise along the way. In addition to Craghoppers, Cheryl Sternberg & Associates work with Krimson Klover, dish & DUER and Insect Shield Specialty Accessories.
“We are very excited to have Cheryl and her team on board,” stated Bill Lockwood, CEO of Craghoppers North America. “Her background within the territory, industry and working so closely with Insect Shield is crucial to increase our brand presence within the region.”