Craft Sportswear Canada (Sport Craft, Inc.), a division of New Wave Group, has announced the launch of its new Canadian subsidiary offices in Ville-Saint-Laurent, Quebec. Craft is a Swedish performance apparel company specializing in base layers, mid layers, nordic ski apparel, cycling apparel, run and cross-over training, sportswear and accessories. The new offices will host several NWG brands, including outdoor and ski accessories brands Auclair and Paris Gloves of Canada.
This subsidiary launch will allow the expanding Craft sales, customer service and marketing teams to better support Canadian retailers and consumers alike, said the company. New Wave Group has recently invested in many of its brands currently selling in the North American market, plans for additional subsidiary growth will happen over the next year.
“The expansion was a natural transition from the support we offered previously in our Beverly, MA, U.S. offices,” said Eric Schenker, CEO, Craft Sportswear North America. “Our new sister subsidiary will be able to take the Canadian business to a new level.”