Columbia Sportswear opened its first Performance Fishing Gear (PFG) store at the Avalon Mall in Alpharetta, Ga. The first store, an approximately 3,176-square-foot shop, sports a clean design, boutique feel and digital integration that include an interactive knot-tying station, says the company.
“Atlanta is an ideal market to launch our first-ever PFG store,” said Shawn Cox, Columbia’s senior vice president of retail. “People in the Southeast enjoy a lifestyle that includes a wide variety of outdoor activities anchored around the water and the sun. PFG helps them enjoy those activities longer, whether on college campuses or along coastal waters. We are excited to welcome consumers from around the region to this great new location and to further promote the PFG lifestyle.”
To help celebrate the launch, Columbia fishing athlete George Poveromo will visit the store on December 6. Poveromo is the executive producer and host of George Poveromos World of Saltwater Fishing on NBC Sports. Poveromo also hosts the Salt Water Sportsman National Seminar Series, the nation’s longest-running and most popular educational course on recreational marine angling. To add to his credentials, Poveromo has been an editor-at-large for “Salt Water Sportsman” magazine since 1983.
Poveromo will be on site at the Avalon store 1:00-4:00 p.m. signing autographs, answering questions and providing tips and tricks to anxious anglers.
