Columbia Sportswear announced plans to collaborate on enhancing its global consumer experience and drive its digital transformation using intelligent cloud technology.
As consumers continue to change the way they engage with brands, Columbia Sportswear is working to deliver a more personalized, seamless experience to those consumers by leveraging Microsoft Dynamics 365 and the Microsoft Azure cloud platform for its retail, call center, customer relationship management and merchandising operations. With a single, holistic view of its consumer and improved omnichannel capabilities, Columbia Sportswear will be able to personalize engagement at every touchpoint by providing employees with enhanced digital tools and information across its global customer relationship management database, said the company. Columbia Sportswear also intends to use Dynamics 365 and Azure to gain greater consumer insights and business intelligence through every consumer interaction, whether through its wholesale businesses, brick-and-mortar retail stores, ecommerce experiences or mobile channels.
“At Columbia, we have a long history of leveraging innovative technologies to help connect active people with their passions,” said Michael Hirt, chief information officer at Columbia Sportswear. “This practice extends not just to our products, but across every aspect of our business. Through our collaboration with Microsoft, we’re implementing intelligent cloud technology to streamline our global operations and provide additional flexibility and convenience to our consumers.”
In addition, Columbia Sportswear will be able to manage merchandise globally and streamline operations with increased efficiency, providing the ability to garner valuable insights and improved business intelligence through customized reporting and analytics. Columbia Sportswear is implementing these innovations through Microsoft’s flexible, agile development platform, Visual Studio Team Services, and creating revolutionary data platforms at scale with Azure data services and integration platforms.