Cocona Inc. has rebranded its active-particle technology under the name 37.5 to emphasize how it enables next-to-skin active wear to maintain ideal temperature and humidity levels, says the company. Previously, 37.5 technology was marketed under the Cocona brand name, as the original active carbon particles were derived from coconut shells. The technology has since been expanded to use additional natural materials and is used by more than 60 brands to enhance the performance attributes of fibers, fabrics, laminates, insulation, and films used in their garments.
The new 37.5 brand name was chosens becase the technology helps maintain temperature and humidity next to the skin in the ideal “37.5 zone” of 37.5% relative humidity and 37.5° Celsius core body temperature, says Cocona.
“The new 37.5 name clearly expresses the benefits of our technology to the brand partners we work with, and to consumers who are seeking the best in performance activewear and other products,” said CEO Jeff Bowman, who initiated the rebranding effort along with a change in business model when he started with the company in May of this year. “Beginning as early as Spring 2014, products manufactured with 37.5 technology will come with point of sale materials explaining the exceptional performance characteristics of the technology – allowing retailers and consumers to understand why our partners’ products not only feel better, but work better.”
Bowman added, “37.5 technology is designed to boost the performance of products – and the people who wear them. If our bodies expend less energy staying comfortable, that means more energy can be directed into the activities we love.”
Cocona Inc is headquartered in Boulder, Colo.
