Cherokee Global Brands announced new licensing agreements for its recently acquired Hi-Tec and Magnum brands with Carolina Footwear and the Batra Group.
The master agreement with Carolina Footwear grants the rights to manufacture and sell Hi-Tec and Magnum-branded footwear for men, women and kids, along with additional products in the adult outdoor and active footwear categories. Distribution will include specialty, sporting goods, department stores, and mid-tier and general merchandise retailers across the U.S. and Canada.
The master agreement with Batra will grant the rights to manufacture and sell a wide assortment of branded footwear in the United Kingdom, Ireland, Benelux (Belgium, Netherlands & Luxembourg), Germany, Austria, Switzerland, France, and Scandinavia. The company will also manufacture and sell apparel and accessories throughout select regions of Central and Eastern Europe, Scandinavia, the Middle East and the United Kingdom. In addition, Batra will immediately establish a global design center for apparel and accessories based in the United Kingdom.
“We are pleased that the Hi-Tec UK leadership team has transitioned to the Batra Group in order to maintain continuity and we are excited to have the opportunity to leverage our full-service apparel sourcing, brand licensing and distribution expertise to drive long-term growth for the Hi-Tec and Magnum brands in the regions in which we operate,” Rajiv Batra, founder and managing director of the Batra Group stated.
With the closing of the acquisition, the Hi-Tec Sports International Holdings B.V. has retained or entered into new master license agreements for footwear, apparel and accessories with Hi-Tec Sports Africa; with Martes Sports in Poland; in Portugal and Spain with Hi-Tec Sports Espana S.A. and with Advanced Manufacturing Group as the master licensee for the Interceptor brand for tactical, military, uniform, service and work footwear for Walmart in the US & Canada.
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