Bill Chandler has joined the team at Sherpa Adventure Gear as its new sales director for North America. Chandler, who has 30 years in the outdoor industry and is already on the job, will be responsible for directing all sales strategies and expanding the dealer network for Sherpa Adventure Gear in the United States and Canada.
“I’m devoted to specialty retail,” said Chandler. “It’s how I got my start, and Sherpa Adventure Gear can become strong in this arena. It’s an enticing new challenge for me, but it’s one that I understand well.”
Chandler began his career on the sales floor with mid-Atlantic retailer Hudson Trail Outfitters and ultimately established his own independent sales agency, called Nomad, Inc., which served the Southeast United States until 2012. Under his stewardship, the agency represented many brands including Mountain Hardwear, Montrail, Darn Tough Vermont, Gregory, and Katadyn.
Chandler’s experience – beyond fostering extensive retail relationships in specialty markets including outdoor, running, clothiers and military – includes developing strategic growth and product plans in close alliance with company managers. He also has been involved in building customized marketing campaigns for key retailers to support sales growth and brand recognition.
Chandler is operating from Knoxville, Tenn. He can be reached at bill@sherpaadventuregear.com or (865) 696-2485.
