Champs Sports, a division of Foot Locker, Inc., celebrates the opening of its New York flagship location in Times Square today. Following the move from the brand’s former Times Square footprint, the new multi-level property at 10 Times Square is nearly four-times the size of the previous location boasting 8,160 square-feet of premium retail space.
Designed to be flexible, “The Arena” layout allows Champs Sports and its vendor partners to tell key stories in creative ways. Within this new layout, leading athletic brands will have elevated brand experiences with cross-category product offerings, allowing customers to easily navigate by brand and identify sought-after products more efficiently, said the retailer.
“At Champs Sports, we are always looking to bring the best retail experiences to our customers and to establish ourselves as the go-to destination to find leading athletic brands,” said Bryon Milburn, VP and GM of Champs Sports. “The Times Square store offers the best assortment of the top brands that shoppers know, love and have come to expect from Champs Sports.”
The new store has a prominent exterior presence with an LED display spanning 68 feet by 23 feet across prime Times Square real estate. Inside, there are four additional digital screens to allow for interactive storytelling, along with visuals representing the spirit of New York City – from the five boroughs to notable landmarks, arts and sports team – created by Champs Sports commissioned artist Andrew Thiele.
Champs Sports will host a Grand Opening Celebration in late April, at which the brand will pay homage to the rich sports, music and lifestyle culture of the Big Apple. The event will include coveted kicks, special guests, live performances and community tie-ins.
