Outdoor Retailer announced that it will host the Open Air Demo, Tuesday, August 4, 2015 at Pineview Reservoir at the Cemetery Point location, in Huntsville, Utah. The location, say show organizers, “provides superior beach access, and serves as an ideal location for the outdoor industry’s premier exhibition and hands-on demo event.”
“Having the location for the Open Air Demo (OAD) designated this early in our show cycle gives retailers and media the opportunity to plan their show travel with enough time to include the demo in their plans,” said Marisa Nicholson, Vice President and Outdoor Retailer Show Director. “The Pineview Reservoir, Cemetery Point location is ideal for all the activities we have planned both in and out of the water. This picturesque location will result in a superior demo experience and will allow buyers and media to get hands-on with this season’s cutting-edge summer gear and product.”
Outdoor Retailer also announced that Flexfit has signed on as the 2015 OAD title sponsor. Flexfit provides custom headwear for brands in outdoor, action sports, and fashion lifestyle market.
The 2015 OAD experience is expected to include 140 outdoor brands providing a first look into the latest apparel, camping, fly fishing, hiking, hydration, paddlesports, SUP, travel and trail running-focused products. Media and retailers are able to test running shoes and gear on outdoor running trails, experience fly fishing, and get in the water to demo kayaks and SUP’s with experts. The OAD Games produced by TrueHero, which made its debut last year, will once again give attendees the opportunity to demo several products and brands at once. The Open Air Demo Games will feature standup paddle boarding, kayaking, log rolling, running, yoga and more.
Brands that have exhibited at the OAD in the past include: Body Glove Int, Columbia Sportswear Co., DryCASE LLC, Goal Zero, GoPro, Jackson Kayak, Magellan GPS, Wolverine Brand, Zeal Optics, BioLite, GoPro, goTenna Inc, Helly Hansen, Hobie, Orvis Company Inc, Body Glove Int, Sierra Nevada Beer, JAY BIRD and more. The Open Air Demo is the perfect place for Brands to tell their story in a relaxed environment.
Retailers, media and trade members of the outdoor industry can register for Summer Market and the OAD here. Exhibitors interested in exhibiting at the OAD can email Krista Dill at krista.dill@emeraldexpo.com.
