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Where Oh Wearables

Activity trackers put wearable computing in arm’s reach of outdoor specialty By Martin Vilaboy There’s little doubt that wearable technology, at least in its most general...

Sole Brothers

Midfoot Minimalists and ChiRunners challenge footwear design conventions By Ernest Shiwanov Pioneers often are voices in the wilderness. They are the courageous souls who question the...

Rep Moves and News Summer 2014

Gregory Mountain Products named the All Mountain Group as its “Sales Agency of the Year” for 2013. Awarded at the company’s North American sales...

Number’s Worth Noting Summer 2014

By Martin Vilaboy Why Wi-Fi       A survey of more than 400 small, consumer-facing businesses across the U.S. found that the provisioning of complimentary Wi-Fi for customers...

Editor’s Letter – Batteries Included

With a focus on next year’s product introductions, it’s always part of IO’s annual summer show issue to consider the coming seasons and project...

Floor Space – Wishin’ and Hopin’

An all-too-common merchandising strategy By Ritchie Sayner If you are of the age that you can claim one-time ownership of a transistor radio, then you might...

Back Office – Advanced Cash

Alternative lending can help sporting goods stores pickup their games By Ritchie Sayner Winter is approaching and sporting goods and outdoor stores need to bring their...

A Smaller World

Sourcing partners trim the complexity of global apparel production By Martin Vilaboy One doesn’t have to be an apparel product manager working at a major label...

Vapor Wear

Behind the numbers of common textile breathability tests By Martin Vilaboy Once discussed largely in terms of its relationship with waterproofness, the performance attribute commonly known...

Denim’s New Normal

Adding strength, stretch and style to an old standard By Glenna Musante With the help of ongoing industry R&D, a new generation of denim is being...
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