Cascade Designs Names Agency of the Year

Cascade Designs has bestowed its 2013 Sales Agency of the Year award to West Bay Trading Company of Spring Lake, Mich. The award recognizes West Bay for its efforts in propelling sales growth and service for the company’s flagship outdoor brands: Therm-a-Rest, MSR, SealLine, Platypus, E-Case, PackTowl,Hummingbird and Tracks.

West Bay’s team, led by partners Tom Meier and Walt Mayer along with representative Mike Kennedy and office manager Geri Mayer, has represented Cascade Designs’ brands since 1978. The Sales Agency of the Year award acknowledges the agency’s excellence in supporting Cascade Designs’ retail partners in Indiana, Kentucky, Michigan, and Ohio.

“West Bay stands out year after year with their can-do attitude and impressive ability to quickly adapt to a changing marketplace,” said Fletcher Andrews, interim head of sales at Cascade Designs. “They continuously embrace challenging goals and find success through strong product placement and excellent service across their dealer network.”

The award was given in January at the annual Cascade Designs sales meeting before the 2014 Outdoor Retailer Winter Market in Salt Lake City, Utah.