Burton Snowboards will co-develop products with Ski-Doo for snowboarders and snowmobilers under a new agreement with BRP, the Canadian company that owns Ski-Doo, Sea-Doo, Can-Am and other power sports brands. The deal also calls for Ski-Doo to become the official snowmobile for Burton Snowboards’ team of pro riders and a sponsor of the Burton Mountain Festival.
The move addresses a trend of riders using snowmobiles to access the backcountry, as people find it a more economical way to enjoy their sport.
“Partnering with BRP and Ski-Doo is a natural extension for Burton and our team of pro snowboarders,” said Nicholas Sargent, Vice President of Global Business Alliances for Burton. “Our riders use sleds to access fresh powder and new terrain all season long, so they’re really excited to have an official partnership with the Ski-Doo brand. We also look forward to integrating Ski-Doo into the Burton Mountain Festival, which will give them a strong brand presence at the leading snowboard demo experience in North America.”
“BRP is proud to develop a partnership with another innovative company like Burton Snowboards, the most renowned name in snowboarding,” stated Louis Lévesque, vice-president, Global Marketing and Consumer Experience. “We share a similar passion for the ultimate experience and a culture of constant innovation where we lead by pushing boundaries in our respective fields.”
