Burlington Adds to Custom Plaid Collection

Burlington, a division of International Textile Group, Inc. (ITG), recently announced its expanded Plaidology Collection. The 100% piece-dyed plaid collection allows customers to create a custom plaid design from a variety of fabric weight, pattern sizes, and repeats.

Offering fabrics that combine fashion and function to move seamlessly through the day, Burlington is introducing Plaidology Plus at Outdoor Retailer August 6-9 (MR#150). The expanded process offers even more creative print options to functional fabrics while saving time and resources. With Plaidology Plus customers create a unique electronic CAD design and Pantone colors. Burlington takes those elements and prints it onto one of its many performance enhanced fabrics, allowing customers to coordinate color and strategy between a solid fabric, custom Plaidology piece dye, and a Plaidology Plus print design.

“Plaidology fabrics are ‘lifestyle ready’ and easily transition from one activity to another,” said Belinda Burt, product development manager for Burlington. “Whether casting your fishing rod, running around town, or enjoying a neighborhood cookout, these fabrics offer unique flexibility in design, color, performance and comfort.”

The Plaidology process allows for shorter lead times and lower dye lot minimums compared to yarn-dyed plaids, says Burlington. Customers begin the Plaidology process by choosing their preferred fabric style, pattern and color. Plaidology contents vary from four-color to two-color varieties allowing for light, medium and dark shades. The next step is to determine the desired Burlington performance technology. These element management solutions can be applied as a single technology or cross-matrixed for multiple functionality and protection from elements such as sun, water, and insects.

“It’s an exciting process,” says Burt. “This technology allows customers to quickly and easily create a color story and theme across numerous fabrics, giving the consumer advanced performance fabrics that feel and look great.”