Global marine technology provider Brunswick is debuting its Boating Intelligence initiative at the 2025 Consumer Electronics Show (CES) in Las Vegas. This comprehensive initiative is designed to enhance Brunswick’s autonomous, connected, electrified and shared (ACES) strategy by incorporating AI capabilities and features into its products. This will allow it to deliver simpler, safer, smarter and more sustainable boating.
Brunswick’s exhibit will seamlessly integrate digital and physical elements, including:
- A 200-degree virtual boat helm simulator with AI-powered co-captain, offering an interactive experience that showcases features such as assisted navigation, safety monitoring, and autonomous maneuvers.
- A Fliteboard eFoil immersive simulator to allow attendees to virtually ride an electric hydrofoil using a handheld controller in realistically rendered environments.
“CES is the largest consumer technology event in the world, providing an ideal platform to showcase the ways in which Brunswick is working to redefine the boating experience and evolve boats from experiential products to smart, trusted partners for both owners and Freedom Boat Club members,” said Dave Foulkes, Brunswick’s CEO. ” I look forward to sharing the latest evolution of our exciting technologies, products and initiatives at CES 2025.”
Additional experiences in the Brunswick exhibit include:
- A new development version of its autonomous docking system.
- Live object tracking and classification.
- Interactions with the latest, intuitive user interface concepts on a large Simrad multi-function display.
- A high-power electric boat concept.
- Demonstrations of three CES Innovation Award-winning products: the Mercury Marine 600hp V12 outboard motor, Mercury Marine’s full portfolio of Avator electric outboards and the 1st Mate connected marine safety and security system.
Brunswick will be in the West Hall of the Las Vegas Convention Center at exhibit #6116.
