eVent Fabrics – which offers breathable waterproof, weatherproof and windproof fabric laminates – announced that its Big Rock Candy Mountaineering (BRCM) partner brand is first-to-market with its high performance, low-impact alpineST laminate.
Blending modern materials with inspiration from the early American alpinists, mountaineers and gear innovators who defined the outdoor style of the 1950s, 60s and 70s, BRCM’s dawn wall jacket sets the standard for style and performance. Critical to the jacket’s storm-proofing is eVent’s alpineST laminate is made with durable, recycled materials, a PFAS-free membrane and C0 DWR finish. This proves, they claim, that brands can embrace cleaner technologies while enhancing performance.
“Our partnership with Big Rock Candy Mountaineering highlights several key trends shaping the future of outdoor apparel,” said Chad Kelly, president, eVent Fabrics. “First, we’re seeing a strong shift toward more sustainable solutions, like our high-performance, lower-impact laminates. Second, there’s a growing movement toward outdoor apparel that draws inspiration from heritage aesthetics and a time when quality, utility and craftsmanship were paramount. It’s innovative boutique brands like BRCM that are looking both forward and backward to redefine what the next generation of outdoor gear can be.”
BRCM chose alpineST for the Dawn Wall Jacket as this fabric is the first three-layer fabric to deliver durable waterproof protection with high moisture vapor transfer rate (MVTR), lasting season after season.
“Our overall brand mission is to take the timeless styles of the golden age of climbing and update them to fit well and last a lifetime. Part of accomplishing this comes with using the latest technical, planet-positive materials where we can, to create performance pieces that look as good as they perform,” said Samuel Hardeman, BRCM’s founder. “eVent is a natural fit, as they have succeeded where others have failed by blending cleaner tech with first-rate performance. As a result, together we have created a jacket that is perfectly vintage in style and futuristic in fabrication.”
In addition to the expedition-grade, PFAS-free alpineST laminate, the Dawn Wall Jacket features 100 percent recycled nylon face fabric for added abrasion resistance and a 100 percent recycled polyester baker fabric for comfort and increased breathability, two top and side entry pockets, two chest pockets, waterproof zipper and drawstring hem and hood.
MSRP is $398.
