Bravo Sports has expanded the outdoor division by entering into an exclusive license agreement with International E-Z UP, Inc., a company known for creating the first patented Instant Shelter and “pop up” canopy. According to company executives, Bravo Sports has been looking to expand its presence in the retail channels for instant outdoor shade products.
“We are excited about the partnership with E-Z UP,” says Leonardo Pais, CEO of Bravo Sports. “It is a logical fit for Bravo Sports because the companies share many of the same core competencies. Rolling the E-Z UP brand into our portfolio of premium outdoor brands will be seamless and provide us with enhanced brand recognition to further our growth.”
Bravo Sports will license, manufacture, and market the E-Z UP® line of recreational instant shade products to retail markets. Built for ease-of-use, durability and portability, the company will continue to feature the E-Z UP patented scissor action truss system.
“For over 30 years, E-Z UP has built a reputation on innovation and quality,” says Mark C. Carter, who founded the company in 1982 and invented and patented the E-Z UP® Instant Shelter® at the age of 22, in 1983. “We believe our partnership with Bravo Sports will expand E-Z UP’s visibility in the U.S. and Canada retail market by utilizing Bravo’s impressive combination of substantial retail customer base in combination with ours and their distribution infrastructure.”