Bollé Brands Acquires Spy Optic

Following the acquisition of Bollé Brands by A&M Capital Europe in August 2018, Bolle announce the acquisition of the SPY Optic brand. With this new acquisition, SPY Optic joins an existing brand portfolio of Bollé, Bollé Safety, Serengeti, Cébé and H2Optix.

Bollé says SPY Optic is highly complementary in terms of brand proposition, channel mix, and geographic presence. The combination will bolster Bollé Brands’ scale in North America, will allow SPY Optic to benefit from increased investment in product development and distribution, and will facilitate an international expansion of the SPY Optic brand beyond its current footprint. 

“We are excited to have acquired such an amazing brand. SPY Optic has its own unique and irreverent identity with huge growth potential in North America, its home market, and internationally where SPY Optic will leverage our Bollé Brands international distribution network,” said Peter Smith, CEO of Bollé Brands. “Our dedicated approach, support and investment will drive exciting new developments in product innovation and design which will form the basis of considerable global growth. This new acquisition establishes Bollé Brands as one of the key players in the premium performance sport and lifestyle eyewear and helmets markets.”

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In parallel with this acquisition, Bollé Brands invested significantly in new systems (new ERP, new BtoB and BtoC platforms) to support its customer-first strategy and to service excellence in product innovation and creativity, said the company. .