Boker USA has added Chas Fisher (pictured) as its new General Manager, effective immediately.
Fisher has more than 30 years of experience in the outdoor industry, bringing a deep outdoor/tactical pedigree to Boker USA. Fisher previously served as VP of Sales for SOG Knives, and also held executive leadership roles with Cascade Designs, Nikwax and La Sportiva. He is a long-time knife enthusiast, an instructor of armed and unarmed combatives, as well as a prolific big game hunter.
“Boker USA is growing rapidly, and the addition of Chas to the team will help BUSA and the entire Boker group to achieve continued success,” said Boker CEO, Carsten Felix-Dalichow.
“I’m thrilled to be joining the Boker team,” added Fisher. “The Boker brand is iconic in the knife world. I look forward to building on our already strong foundation in the US and taking it to the next level.”
