Body Glove today announced it has entered into a licensing agreement with BIC Sport to produce a line of stand-up paddleboards and surfboards. As part of the agreement, BIC Sport will design, market and globally distribute SUPs and surfboards bearing the Body Glove name and logo, to be constructed in the company’s proprietary technologies beginning in August 2016.
Chris Decerbo, BIC Sport VP Sales and Marketing commented, “We are excited to expand our Boardsports range to now include Body Glove products. The combination of the iconic Body Glove brand, together with the quality and value proposition of BIC Sport products is a natural fit. The Body Glove – All Things Water brand philosophy perfectly aligns with our own passion and 100% dedication to watersports at BIC Sport.”
Nick Meistrell, marketing director of Body Glove, said, “BIC Sport is a long-established innovator and leader in board sports manufacturing and distribution, making them an ideal partner to facilitate the growth of Body Glove SUP’s on a global scale. It’s very exciting, between our companies we have over 80-years of combined water sports heritage. We believe this synergy will result in a very authentic, enduring partnership.”
