Blundstone, the iconic boot brand, is celebrating its 150th Anniversary in 2020, an incredible landmark in the brand’s history that few can boast about.
Established in Tasmania in 1870, Blundstone remains 100 percent family-owned and continues to be shaped by the vision and values of its founders and owners. John Blundstone started making fit-for-purpose footwear that could withstand the cobbled city streets, rugged farmland, dance and factory floors of Hobart, Tasmania in the late-1800s.
“There are only a handful of brands that have been in existence for 150 years and an even smaller number that remain family-owned,” said Steve Gunn, Blundstone CEO, “The success of the Blundstone brand is that we have always remained true to our heritage. Blundstone boots were born tough to weather the untamed terrain of Tasmania, they have marched in armies and they have conquered Everest. Today, our boots continue to work hard, exploring the world while simultaneously pounding the pavements of fashion capitals globally. We’re really excited to mark our 150th milestone with new partners, campaigns and products.”
Known for its iconic elastic-sided Chelsea boots, Blundstone has endured the Great Depression, both World Wars, and an ever-changing fashion landscape. Throughout 2020, Blundstone will unveil a yearlong series of activations and a creative campaign celebrating those who have worn the boots in the past and those who wear them today, inspiring the next generation of Blundstone wearers. A new micro-site will showcase the brand’s history and the campaign creative, as well as serve as a platform for a UGC competition taking place early in the year.
The digital cornerstone of the campaign will live on www.blundstone150.com, launching Spring 2020.
In honor of its 150th anniversary, Blundstone will release a limited-edition #150 Boot in 2020 to mark the milestone with an iconic product. Additionally, the brand will introduce a new premium Heritage Series in FW20, inspired by its history, bringing together elements of past and present through two new lace-up and elastic pull-on styles for men and women.
