Black Diamond Equipment today opens the doors to a new ‘state-of-the-art’ flagship store in Salt Lake City on December 19. Located in the historic Trolley Square shopping district of Salt Lake City, this store joins several North American retail locations already in the Salt Lake area, Anchorage and Denver. The store will feature Black Diamond’s full assortment of equipment and technical apparel, while highlighting seasonal push products.
“The Trolley Square flagship store is another example of Black Diamond growing its roots in our hometown of Salt Lake,” states Rob Ostler, manager of the Black Diamond Trolley Square. “The location provides a huge opportunity for Black Diamond to collaborate with and serve the growing climbing and skiing communities along the Wasatch Front with monthly events, athlete lectures, special presentations and our own product launches.”
Interestingly enough, Black Diamond’s founder and former CEO, Peter Metcalf, was one of the biggest proponents for moving the Outdoor Retailer trade shows out of Utah due to the state’s “assault on public lands.”
The Grand Opening will feature a Chris Burkard book signing, athlete appearances, food trucks, music and free packs for the first 50 people to make a purchase. Additionally, customers who bring in a used jacket will receive 40% off the purchase of a new jacket, as Black Diamond Equipment collects donations for The Road Home, a non-profit that assists families and individuals experiencing homelessness in Salt Lake City.
“By expanding Black Diamond’s retail footprint in Salt Lake with a new flagship store, we are better able present the breadth and diversity of our products across the climbing, backcountry skiing, snow safety, and mountain running categories,” states John Walbrecht, president of Black Diamond Equipment. “The Trolley Square location will showcase our heritage and commitment to life on the Wasatch Front.”