The Bikes Belong Coalition is encouraing retailers interested in joining the coalition with a special promotional $100 entry fee. The campaign to attract new retailer members began March 8 and runs until the end of Interbike on Sept. 20, 2013.
More than 500 of the bicycling industry’s suppliers, distributors and retailers belong to the Bikes Belong Coalition. “Membership in Bikes Belong is essential to boosting bicycling in the United States,” says the group. “Strong industry support improves government relations (national, state, local), helps expand the PeopleForBikes.org movement, and accelerates protected on-road bicycle facilities through the Green Lane Project.” These Bikes Belong initiatives improve bicycling safety and make riding more convenient for all Americans.
“Membership in Bikes Belong is an investment in the future of bicycling in the U.S. Better and safer places to ride will lead to more people bicycling more often, which will increase sales for bike businesses,” said Bruno Maier, senior vice president of Bikes Belong. “Working together, we can increase ridership and grow the bike industry, all while building a better nation through the benefits of bicycling.”
The $100 New-Member campaign is designed to introduce more businesses to the importance of bicycle advocacy and its influence in industry growth.
“Bicycle business owners and employees have a voice in the political process,” said Maier. “We need more retailers involved in advocacy, because they can make a difference in getting more bike facilities on the ground and more people on bikes.”