Beeline Adds San Diego Franchisee

Existing Beeline Bikes franchisee Jason Boles has launched the company’s newest franchise in San Diego, Calif. Beeline Bikes of San Diego offers expert bike service and repairs to bicyclists in the San Diego area with a fully stocked mobile bike repair van that travels to the customer at the location, day and time of their choosing. In partnership with Raleigh and Diamondback Bikes, Beeline also offers bike sales, assembly, and delivery, as well as parts, service, and accessories throughout greater San Diego.

With territories in Arizona, Orange County and Los Angeles, Beeline Bikes of San Diego marks Boles’ fourth territory and the seventh territory for the brand in California. Boles has been involved in racing and cycling for more than 20 years, and was team captain of the Northern Arizona University cycling team from 1993-1997.

Prior to joining Beeline Bikes, he owned and operated insurance agencies throughout Arizona and was a multi-state territory sales manager for a national insurance carrier. Unfulfilled by his career in insurance, Boles took his passion for bikes and opened The Velo in 2015, a boutique bike shop located in the Downtown Phoenix Art District. He plans to continue to grow with Beeline Bikes, and has signed franchise development agreements to launch in Tucson and Northern Arizona, as well as Riverside, California.

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“Since beginning my relationship with Beeline two years ago, I’ve been blown away by the success we’ve achieved together. Its operations practice and fulfillment models are second to none and what they bring to the table from a support and structure standpoint is industry leading,” said Boles. “I’m energized as I launch Beeline Bikes of San Diego and offer Beeline’s best-in-class services to the communities here.”

Beeline will deliver any new bike purchased on the Raleigh Bikes USA and Diamondback Bikes websites in the greater San Diego area for no additional cost. Through its unmatched convenience and personal service, Beeline is reinventing how people interact with bike shops.


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