Luxury waterside brand Beau Lake announced its hotel partnership program. The program features curated product collaborations, onsite retail and exclusive opportunities to redefine the waterside luxury experience for guests, worldwide.
Through this program, partner properties can feature exclusive access to Beau Lake’s luxury paddleboards while delivering moments of connection, wellness and adventure that resonate with guests’ desire for distinction.
“The hotels we’ve partnered with are synonymous with elegance, and we are honored to extend their brand’s commitment to excellence to the waterfront,” said Brad Ariss, managing director, Beau Lake. “Our partnerships and collaborations reflect a shared dedication to crafting unforgettable guest experiences. By integrating Beau Lake’s offerings into lakeside and coastal properties, we create unique opportunities for guests to engage with the serene beauty of their surroundings without the distraction of uneventful plastic toys.”
Key program features include:
- Bespoke product collaborations, including custom paddleboards and surfboards tailored to each property’s aesthetic and guest preferences, including co-branded designs for retail and rental.
- Waterside leisure and wellness, with Beau Lake luxury paddle boards offering an on-brand and curated aesthetic for partners to elevate activities such as yoga on paddleboards, guided tours and waterfront meditation.
- Comarketing activities, including on-site activations to develop programming, influencer marketing and content to generate earned media and attract new audiences.
- Retail solutions, including end-to-end e-commerce strategies, managed by Beau Lake, to drive property-specific sales.
The hotel partnership program is making waves, with Badrutt’s Palace leading the way alongside notable collaborations with properties worldwide, including the Montauk Yacht Club and American Beech (New York), Gasparilla Inn (Florida) and Maslina Resort (Croatia).
Beau Lake’s collection redefines the watercraft category, turning functional waterside amenities into elevated experiences that blend art and performance to drive guest loyalty and enhance brand identity. This partnership underscores the brand’s commitment to enriching the art of luxury living, on and off the water.
