Family owned and operated Aventura Clothing officially announced the brand acquisition of Icelandic Design and its subsidiary brands, Wooly Bully and Newari Accessories. Aventura acquired the Icelandic Design brand and subsidiary brands in Spring 2017, with the first shipment under new ownership in Fall ’17 just delivered.
Icelandic Design was founded in the early 1980s by Gerdur Kristjansdottir, a native of Reykjavik, Iceland, who comes from a long line of craftspeople in knitting and embroidery. After many years of pouring her heart and soul into the brand, Gerdur decided she was ready to move on and wanted to ensure that Icelandic Design would be taken over by a company with a history of good business practices and a commitment to producing high-quality apparel. Aventura Clothing will continue to work with the Icelandic Design team and factories to create well-constructed sweater knits for women who enjoy fine fashion.
“Adding Icelandic Design to our portfolio of active lifestyle clothing brands really balances out our year-round offerings for our female customers,” states Tom Williamson, VP of Sales and Marketing for Aventura. “We’ve always admired the passion and handicraft that goes into Icelandic Designs’ sweaters and are thrilled to continue that legacy for years to come.”
Icelandic Design will continue to have its own website and branding with a design team and sales management still based in Colorado, shipping will be handled at Aventura’s headquarters in Reno, NV, and the brand will be owned and operated by Sportif, LTD, parent company of Aventura Clothing. Buyers will be able to view the new Fall ’18 collection at both the upcoming Winter Outdoor Retailer show in Denver, Colo. and the WWIN show in Las Vegas, Nev.
Photo: Icelandic Designs Serena skirt and hat
