Jason LaRose has been appointed as Under Armour’s new President of North America. He will succeed Matthew Mirchin, who will transition to the role of strategic advisor, global revenue, effective October 1.
Mirchin has been with the company since 2005, serving in a number of senior management positions in sales and marketing. LaRose, meanwhile, joined Under Armour in 2013 to lead its global e-commerce business, eventually becoming senior vice president of digital revenue in 2015. During the transition period, LaRose reportedly will continue to lead the e-commerce business while being actively involved in the search process to find his successor.
“Since joining Under Armour, Jason has been a rising star, establishing our e-commerce business globally,” said Charlie Maurath, chief revenue officer, Under Armour. “I am confident that he will continue to thrive as he transitions to lead our growth in the North American region with Matt by his side. I want to thank Matt for doing a tremendous job strengthening our relationships with key partners during his tenure at Under Armour.”
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