Adventure Medical Kits, a brand and strategic business unit of Tender Corporation, is celebrating 25 years of making the outdoors safer with innovative and comprehensive medical kits for outdoor adventurers.
“Adventure Medical Kits was the first company to develop and market comprehensive medical kits that not only filled a tremendous need for the consumer, but also built a highly profitable category for the outdoor retailer,” said Frank Meyer, Co-‐Founder of Adventure Medical Kits and Chief Marketing Officer at Tender Corporation. “The key to our success is still our laser-‐like focus that combines the most current medical information with high quality and innovative medical supplies. In addition, we rely on the insights provided to us from experts in wilderness, marine and emergency medicine. We look forward to another 25 years of innovation in medical kits for the outdoors.”
Enabling enthusiasts to take care of themselves, Adventure Medical Kits uses experts to simplify and make medical care possible in remote areas, whether with a group or alone in the backcountry. Most kits contain Adventure Medical Kits’ proprietary “A Comprehensive Guide to Wilderness & Travel Medicine” by Eric Weiss M.D., Co-‐Founder of Adventure Medical Kits and an expert in emergency medicine and wilderness first aid.
Continued Meyer, “What sets us apart from all other first aid kit companies is Dr. Weiss’ book which is written specifically for the Adventure Medical Kits line and includes detailed directions on how to use the components in our kits. This book goes beyond first aid and tells you what to do when the Doctor is not coming.”
Through the years Adventure Medical Kits has evolved into new categories including adventure racing, hunting and fishing, and marine-‐specific first aid kits. Looking forward to the next year, the Brand will expand into first aid for pets and pet owners with two new canine kits in 2015. These medical kits designed for the adventurer’s four-‐legged sidekick will be available in February 2015 for nationwide distribution to outdoor retail, sporting goods and hunting stores.