Amazon opened its ninth and tenth brick-and-mortar bookstores last week — one in Bellevue, Wash., and one San Jose, Calif. With plans to open three more by the end of the year, it’s clear this is no longer an “experiment” but a long-term physical retail play and strategy.
“How many is it? We don’t know yet, but we’re really excited about the results,” said Jennifer Cast, vice president of the Amazon Books unit. “We’d like to be able to have as many stores as would make sense.”
Amazon Books locations
Seattle: November 2015
San Diego: September 2016
Portland: October 2016
Boston: February 2017
Chicago: March 2017
Boston: April 2017
New York City: May 2017
Paramus, N.J.: June 2017
San Jose, Calif.: August 2017
Bellevue: August 2017
Los Angeles, New York City and Walnut Creek, Calif.: this year
Amazon.com
