Amazon Opens Ninth and Tenth Bookstores

Amazon opened its ninth and tenth brick-and-mortar bookstores last week — one in Bellevue, Wash., and one San Jose, Calif. With plans to open three more by the end of the year, it’s clear this is no longer an “experiment” but a long-term physical retail play and strategy.

“How many is it? We don’t know yet, but we’re really excited about the results,” said Jennifer Cast, vice president of the Amazon Books unit. “We’d like to be able to have as many stores as would make sense.”

Amazon Books locations

Seattle: November 2015

San Diego: September 2016

Portland: October 2016

Boston: February 2017

Chicago: March 2017

Boston: April 2017

New York City: May 2017

Paramus, N.J.: June 2017

San Jose, Calif.: August 2017

Bellevue: August 2017

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Los Angeles, New York City and Walnut Creek, Calif.: this year