Alta Cycling Provides Support for Retail Partners

The leadership of Alta Cycling Group, owners of the Diamondback and iZip brands, announced an assistance package to ease the challenges being faced by independent bike and specialty retailers during the COVID-19 crisis and recession. While the safety of employees, retailers and the cycling community is at the forefront of these decisions by Alta, the leadership team has also included business support tools to assist IBD’s as they work to serve an evolving COVID-19 consumer tethered to their browser.

“We’re well aware that the bike industry is experiencing a boom of sorts, while concurrently going through vast changes in the retail landscape. It’s a challenge like none other we’ve seen in this community,” said Larry Pizzi, Chief Commercial Officer of Alta Cycling Group. “Shops are very busy with bike builds and may not have the time needed to tend to social media and digital marketing, so we’re offering tools to support these efforts so they can stay connected to their consumers.

“Additionally, we’re working to ease the burden of the cost of doing business with freight allowance policies and fixed-rate shipping options,” Pizzi continued. “We’re strongly committed to being the best partner to IBD’s during this time.”

Following are the accommodations being provided by Alta to its IBD partners.

  1. Free enrollment in Promoboxx, a digital communications platform that can make it simple to increase online awareness, engagement and to generate sales.
  2. Allowing to sell and ship all Alta Cycling Group brands online, while following Alta MAP pricing, assembly requirements and consumer service policies.
  3. An Interim freight allowance policy, reducing the threshold from $3000, down to $1500. per order. (Dealer accounts must meet 2020 program commitment levels).
  4. Fixed-Rate shipping, primarily affecting special orders of one or two bicycles:

ITEM TYPE                                                                    SHIPPING CHARGE

YOUTH BIKES (24″ WHEEL AND SMALLER)                             $30

ADULT BIKES, STANDARD                                                               $65

ADULT BIKES, OVERSIZED*                                                            $85

*AS PER CURRENT FEDEX DIMENSIONAL WEIGHT POLICY, INCLUDES E-BIKES, SUSPENSION MODELS, AMONG OTHERS