Allite Unveils ‘Super’ Magnesium Alloy Material

Ohio-based Allite unveiled a proprietary, high-performance Super Magnesium material, which the company says has applications across sporting goods and outdoor. The first material to go-to-market from Allite, it’s lighter and stiffer than aluminum, less expensive than carbon fiber and with the lowest carbon footprint of any structural material throughout the value chain, said the company.

“We are thrilled to unveil Allite Super Magnesium and all of the superior benefits that it provides to brands and products across a variety of industries,” said Bruno Maier, President of Allite, Inc. “With an exceptional strength-to-weight ratio and high-performance composition, Allite Super Magnesium is simply the best choice for any distinguished brand seeking materials to make their products lighter, faster, stronger, and more environmentally friendly.”

Weighing 33 percent less than aluminum, the revolutionary new alloy has been utilized in classified defense and aerospace applications. The company says it’s just as strong and effective as carbon fiber at a much more affordable cost. Furthering its appeal for an increasingly environmentally aware consumer base, magnesium is recyclable and has widespread natural occurrence with unlimited reserves.

“The superior benefits of magnesium are becoming more well-known and it is exciting to see Allite Super Magnesium delivering a material that can benefit such a vast array of industries,” said Dr. Alan Luo, a material science and engineering professor at The Ohio State University. “In addition to being earth friendly, magnesium has outstanding specific strength as a lightweight material, making it a wise choice for the sports and outdoor industries and beyond.”

More information and sales contact information can be found at www.alliteinc.com.