The Italian mountaineering, hiking, trekking and lifestyle footwear brand AKU has chosen to partner with The Mountain Lab to drive U.S. business efforts. The Mountain Lab will drive marketing and sales efforts to push the current technical lines, as well as introduce U.S. consumers to AKU’s lifestyle offerings.
“We will be introducing a new product line that stays true to our heritage of finely crafted, functional Italian outdoor footwear, but looks fantastic in the city, too,” says Paolo Bordin, General Manager at AKU. “And we are so pleased to partner with The Mountain Lab to drive this business in North America. They share our genuine love for manufacturing, built on the age-old prestigious　tradition of Italian workmanship.”
“AKU has achieved the perfect blend of real, technical, functional and beautiful footwear that can truly capitalize on the current crossover trends between urban and outdoor,” says Scott McGuire, Brand Strategist for The Mountain Lab. “It is such a pleasure to help usher this authentic, hands on brand to the U.S. market at just the right time.”
