Adidas is teaming up with Parley for the Oceans, a group trying to clean up the world’s oceans, with a plan to develop materials made from marine plastic waste that can be used in its products. Adidas also said it would phase out the use of plastic bags at its 2,900 stores.
Parley, a group of artists, designers, musicians and scientists, says much of the plastic waste from the consumer goods industry ends up in mid-ocean whirlpools, entangling whales, birds and turtles and damaging the internal organs of the fish that ingest it.`
Adidas said it would work with Parley to develop fibres made from recycled ocean waste for use in its clothing, and potentially shoe uppers, from next year. Dutch retailer G-Star Raw worked with Parley last year to launch a denim line made out of plastic waste.
Adidas made the announcement as it released its annual sustainability report, which detailed other steps the company is taking to improve its environmental record, such as using more sustainably-farmed cotton and recycled polyester.