Mammut, the 160‑year‑old Swiss mountain sports brand, has named Waypoint Outdoor as its exclusive sales agency in North America. The partnership kicks off ahead of the spring 2027 go‑to‑market season. The new partnership is set to expand Mammut’s presence in specialty outdoor and snowsports retail, drive sell‑in growth, and strengthen relationships with key accounts in the U.S. and Canada, said the companies
The partnership brings continent‑wide coverage across the United States and Canada through a single, aligned point of contact that will work in lockstep with Mammut while investing in expanded coverage in key regions. Working with Waypoint, Mammut aims to open new retail doors in outdoor and run specialty, strengthen bonds with existing key accounts, and expand sales in apparel and footwear.
“Mammut is in growth mode – globally and in North America. This partnership is a clear signal that we’re investing in the U.S. and Canada,” said Matt Kaplan, managing director of Mammut North America. “Waypoint’s expertise in specialty retail, outdoor and snowsports, along with their history of bringing nimble outdoor brands to scale, gives us the confidence that we’re working with the A‑team. Their track record speaks for itself. Under Waypoint’s guidance and partnership they have grown multiple brands to have a meaningful presence in North American, which aligns perfectly with our growth strategy.”
Waypoint will continue to support Mammut’s leadership in hardgoods and snow safety, while actively growing its apparel and footwear sales across skiing, climbing, hiking, and running. The agency sees clear opportunities in underserved markets, specialty outdoor and run retail, and ski resort communities where Mammut’s leadership in avalanche safety, hardgoods and resort uniform programs can be converted into expanded business.
“Diversified brands are poised to do better in the future, and Mammut is exactly that kind of brand,” said Bob Holding, president of Waypoint Outdoor. “With a legacy of more than 160 years building high‑performance mountain gear, we’re honored to represent Mammut and help grow its footprint in North America.”
