Fleet Feet, a franchisor of locally owned run specialty stores, opened a new retail location in Burlington, N.C., on Jan. 10. This store – which is located at 3816 Rural Retreat Rd. – will be the third Fleet Feet store owned by John and Elizabeth Dewey, following Greensboro and High Point.
Before opening Fleet Feet Greensboro (2003) and Fleet Feet High Point (2012), John Dewey worked as a certified athletic trainer and licensed physical therapist, credentials he still holds and applies in his stores.
“Our mission is to help every customer find the right footwear to meet their unique needs, no matter their goal,” said Dewey. “At Fleet Feet, we’re not just about selling shoes—we’re here to support our community’s health and help people move in comfort.”
Fleet Feet Burlington will celebrate the store’s grand opening by offering special gifts with purchase throughout the weekend of Jan. 10–12. The store will also host a ribbon-cutting ceremony on Jan. 13 at 9 a.m., marking its official opening.
The new location will feature a selection of performance footwear, apparel and accessories from top brands, including Brooks, HOKA, Vuori and lululemon. The Burlington location will also offer the brand’s exclusive fit id service, which uses 3D foot scanning and dynamic pressure mapping to assess each customer’s foot shape and gait. Combined with expertise from attentive outfitters, this personalized fitting service helps ensure that every customer finds the right footwear to meet their needs.
It will also serve as a hub for the local running and fitness community. Conveniently located near some of Burlington’s best running paths and parks, Fleet Feet Burlington is close to local attractions, making it a natural meeting place for fun runs and community events.
“John and Liz have become pillars in their communities,” says John Moloznik, VP of business development, Fleet Feet. “Their success in Greensboro and High Point – built on consistent growth, customer loyalty and an inclusive culture – makes them the perfect partners for this expansion. We’re confident that their continued success will be a tremendous asset to the Fleet Feet brand.”
“We look forward to welcoming the community to explore the store, discover our in-depth outfitting experience and join our opening celebrations,” said Dewey. “We’re grateful to the City of Burlington and Alamance County for their support. We can’t wait to start this new chapter.”
