Ruffwear, the leader in performance dog gear, announces its UK-based distributor Accapi will assume responsibility for the Italian market beginning October 20. This change is an expansion of the two companies’ five-year relationship in Europe. “We’re excited to expand the partnership between Ruffwear and Accapi. Accapi has excelled with Ruffwear Performance Dog Gear throughout the UK and other parts of Europe, and we’re looking forward to partnering with them in Italy. They’ve assembled a terrific team that is committed to delivering great service to Ruffwear Retailers” says Ruffwear Director of Sales, Dove Gibson.
“We are delighted to extend our partnership with Ruffwear into Italy, following almost five years of successful growth in other parts of Europe,” said Andrew Geere, CEO of Accapi Group. “The strategy to have one principal distribution partner in Europe will enable supply chain and customer service improvements to benefit our retailers. This, combined with an exciting range of new products to be launched in FW15, and major investment in European infrastructure and marketing activity by Accapi and Ruffwear will make the world’s leading adventure dog brand more accessible to consumers in each market. We can’t wait to get started in Italy, where we have hiredMr. Massimo Pinarelli as our sales representative.”
Ruffwear would like to extend a heartfelt “thanks” to its existing Italian distributor, Kong S.p.A., for their dedication and hard work to grow the Ruffwear brand in Italy over the past two years.
