360 Adventure Collective, the member association that has brought focused, regional events for sales reps and retailers for more than 40 years, will kick off its first of two On-Snow Demo events January 22 and 23 at Pico Mountain in Vermont. The second event will have a new location at Waterville Valley in New Hampshire Feb 11 and 12.
As a non-profit collaboration rooted in cost-effective events, 360 Adventure Collective gives East Coast reps an opportunity to make connections within the outdoor and ski industry in intimate, localized settings. These On-Snow Demos offer the opportunity to try the gear first-hand while still being able to complete all preseason ordering prior to the hardgoods deadline. Because of this mantra of “See it, Try it, Buy it” in addition to the convenience and low cost for retail participants, organizers are anticipating an increase in attendance and expect 400+ attendees at each venue.
In 2019, 360 Adventure Collective hosted their first On-Snow Demo events with 420 outdoor and ski retailers at Pico Mountain and their first-ever sanctioned event at Loon Mountain with 400 retailers attending. Positive buzz was generated from ski/snowboard participants as Pico Mountain was closed to the public on day one and attendees were invited to ski/ride on their own private mountain.
“The New England On-Snow Demos have been one of the most successful market initiatives we have launched since the formation of 360 Adventure Collective,” notes Debbie Motz, Executive Director of 360 Adventure Collective. “Participation in these events has doubled, reinforcing the fact that our market adjustments and seasonal mantra of ‘See it, Try it, Buy it’ provides effective solutions for retailers.”
Retailers interested in attending Pico may register on site, but there’s still time to register for Waterville Valley online here.
For a full schedule of events visit their online calendar.
