360 Adventure Collective, the East Coast organization for sales reps, reported a “hugely successful Summer Expo season,” which included three events along the East Coast. 360 Adventure Collective shows are focused regional events, which allow for more product line exposure than other privately held industry shows, said the company.
The New England Summer Expo, held in Manchester, N.H., June 18 through June 20, boasted 339 product lines, 159 stores, 310 buyers, 16 new retailers and an 11% increase in retailer attendance over last year.
Held from June 24 through June 26, The Mid-Atlantic Summer Expo in Edison, N.J., featured 240 product lines, 104 stores, 175 buyers and six new retailers.
At that same time in Greenville, S.C., the Southeast Summer Expo had 434 product lines, 197 stores, 408 buyers, seven new retailers and a 17% increase in retailer attendance over last year.
“We are excited by the continual growth in our regional trade shows,” said Debbie Motz, executive director of 360 Adventure Collective. “We see it as proof positive that retailers and exhibitors alike are increasingly seeking out more intimate, local, and cost-effective ways to connect. It is our mission to facilitate that process and we are thrilled to see how this approach is being embraced more and more in the outdoor industry.”
360 Adventure Collective is expecting increased attendance at its July shows this week: The Alabama Summer Expo held July 10-11 in Birmingham and the Mid-Atlantic Summer Market held July 10-11 in Ellicott City, Maryland.
Interested retailers can still register for these events online at http://360adventurecollective.org/retail-registration. ffff