Italian footwear brand AUK has retained Black Dog Sales Group as its new sales rep agency to support sales in Colorado and New Mexico.
Black Dog Sales is led by principal Ian Decker (pictured), who has more than 20 years of experience in the outdoor industry in the Rockies region, including work with leading brands such as Arc’teryx Equipment, Marmot, Helly Hansen and K2, among others.
“Colorado and New Mexico are important regions for AKU footwear sales and The Black Dog Sales Group is a perfect fit for AKU with their established connections with retailers who sell hiking and backpacking footwear,” said Canice Harte, V.P. sales & marketing at AKU Outdoor.
