Inside Outdoor Summer 2016

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RE P MOVES AND NEWS
R EP MOVE S A ND NE WS
Club Ride Apparel announced
the reformation of its sales force
structure from independent to factory
reps in many areas of the country.
The company says the new model will
all indi-
vid y and
increased awareness in both core and
active-lifestyle markets. Club Ride has
hired four new regional territory man-
agers in the Northeast, Southeast,
Midwest and Pacific who will be outfit-
ted with CRA-branded sprinter vans
to showcase the company’s current
and upcoming collections. “Rather
than doing a handful of events in
each territory, the new structure’s
flexibility lets us cover 50 different
grassroots events and activations all
over the country to create an even
stronger presence,” said Mike Her-
linger, founder of Club Ride Apparel.
The greater Rocky Mountain region
will continue to be represented by the
Ptarmigan Group (for bicycle spe-
cialty accounts), Green River Sales
(for outdoor specialty accounts), Velo
Persona Sales in Arizona and south-
ern Nevada, and Unique Cycle Sales
in Utah and Wyoming.
The North Face recently an-
nounced the retirement of Ed La-
Joy, principal of The Skylark Group,
brand sales agency partner for the
Rockies territory. Kari Larsen, em-
ployed with The Skylark Group for more
than 13 years, will assume responsibili-
ties for LaJoy under the newly formed
Summit Sales Group . LaJoy served
as principal of The Skylark Group for
14 years, leading a team of 17 employ-
ees. He started with The North Face
23 years ago in sales and management
roles, eventually taking over the Pacific
Northwest and Alaska, then being
promoted to director of sales (Western
U.S.) before starting Skylark Group.
He received numerous Vendor of the
Year awards including Cabelas and The
Sports Authority.
For its inaugural “Rep Agency of
the Year” award, NEMO Equipment
signaled out Kurt Smith and Chaz
Warren of Top Gun Sales for 2016.
“Covering a territory from the Midwest
to the Southeast, these road warriors
did it all in 2015,” said the company in
its award announcement. “From bring-
ing on an incredible amount of new
retailers, helping to grow the NEMO
assortment in existing doors, and pro-
viding their retailers with the highest
level of customer service, these two
exceeded expectations. But it is their
unending stoke for the brand and pas-
sion for the products they sell that re-
ally sets them apart.”
NEMO
Cahill of E i-
tioned from the Mid-Atlantic territory
to New England effective July 1, 2016.
The move will allow Cahill to focus on
accounts that are closer to his home
in Stowe, Vt. And with Cahill’s move,
NEMO has hired Jamie Baker of
VISIT US AT ORSM BOOTH #28001
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Inside Outdoor | Summer 2016 12